Gambling sponsorships have arrived in the CFL

News out of the Canadian Football League this week as Tooniebet, a brand of betting giant Soft2Bet, was named the official sports betting partner of the CFL. This news has sweeping impacts on the Canadian sport landscape, and will change how fans take in the CFL going forward.

ToonieBet and CFL announce partnership: a game changer in the Canadian sports landscape.

Additionally, ToonieBet has been designated as an Official Authorized Gaming Operator of the CFL, allowing Soft2Bet to deliver best-in-class gaming experiences with official CFL data and statistics to sports fans and sportsbook users across Ontario through the ToonieBet platform.

ToonieBet will also serve as the presenting partner of CFL Fantasy, and the Game Tracker in Ontario on CFL.ca and LCF.ca, in addition to being the CFL’s odds provider on the league’s digital scoreboard.

CFL.ca Staff

What is Tooniebet?

ToonieBet is a relatively new online casino. It launched in 2024, and is currently only available to players in Ontario since that is the only province with legal sports betting at this time. However, the Alberta market is expected to join in 2026. Right now, Tooniebet is fully licensed by iGaming Ontario and the Tobique Gaming Commission, which ensures a secure and regulated environment for players.

Game Selection

ToonieBet offers a wide variety of games to choose from:

• Over 6000 available games
• 3500+ slots
• 400+ live dealer games
• Table games like poker, blackjack, baccarat, and roulette
• Exclusive content like Gold Saloon
• Features include Microgaming, Play’n GO, Evolution, and Pragmatic Play

User Experience

ToonieBet offers bonuses and promotions, and a modern user experience optimized for mobile devices.

• Welcome bonuses available for new players
• Weekly reloads
• VIP cashback up to 15%
• Exclusive Shop and Claw Machine for loyalty rewards
• Dedicated apps on Android and iOS

Banking & Withdrawals

ToonieBet has state-of-the-art banking and withdrawal options and policies:

• Supported payment methods include Interac, Visa, Mastercard, Apple Pay, MuchBetter, and Skrill
• Low minimum deposit of just $10
• High withdrawal limits of $9,000/day and $40,000/month
• Fast payout speed at 24 hours to five days depending on the method

Security & Support

ToonieBet has enhanced security and support features available to all players:

• Licensed and regulated by Ontario provincial authorities, Alberta coming soon
• Platform utilizes 256-bit SSL encryption for secure data protection
• 24/7 live support chat, email, and limited phone support available

Gamble Responsibly

As with all gambling sites, players are reminded to always gamble responsibly.

Use these strategies to stay safe and best protect yourself:

1. Set Limits: Use deposit, loss, and time limits to control your play.
2. Know the Odds: Understand how games work and the realistic chances of winning.
3. Play for Fun, Not Profit: Gambling should be entertainment—not a way to make money or solve problems.
4. Take Breaks: Use self-exclusion tools to pause your gambling if needed.
5. Avoid Chasing Losses: Don’t try to win back money you’ve lost—it often leads to more harm.
6. Use Trusted Sites: Only play on regulated platforms.
7. Seek Help If Needed: Contact these resources for free, confidenttal support 24/7.